In web design and development, strategy is crucial for creating a user-centered, functional, and visually appealing website.
A strategic approach ensures that design choices align with the brand’s goals and meet user expectations while optimizing performance and usability.
It involves understanding the target audience, setting clear objectives, and selecting the right technologies to deliver a seamless online experience.
A well-planned strategy helps prioritize features, improves workflow, and ultimately results in a site that is both effective and scalable.